Alt Enter and Warehouse of Interactive Machines (WIM) of the Eventagrate Group joined forces to create interactive content and technology for Lean Business Services at the world-renowned LEAP Conference in Riyadh, Saudi Arabia. This event ran from 6th to 9th February and was a great success. Lean Business Services is a government-owned company that is dedicated to digitizing the Saudi health ecosystem and empowering the healthcare sector with sustainable operational products. The interactive technology provided by Eventagrate and its partners allowed for enhanced customer engagement and immersive, experiential learning. This collaboration between the public and private sectors has enabled Lean Business Services to revolutionize the way healthcare services are delivered in Saudi Arabia.
Services provided:
Interactive content
3D real-time graphics
Motion Tracking
Interactive tiles
Interactive pillars
Interactive floor
Interactive wall
Touch technology
Touch screen
LED Screens
LED Wall
Artificial Intelligence
Digital Entrance
Show element
Immersive room
Pixel Mapping
5D
Face scanning
Lens recognition
Application Development
Lean Business Services sought the expertise of Alt Enter and the Eventagrate Group to create interactive journeys featuring customised, cutting-edge interactive content and technology. Their goal was to enhance awareness around Lean as a brand in showcasing the digital aspect of the healthcare solutions while maintaining the human element.
To achieve this, they wanted to develop a digital experience incorporating the latest technology that aligned with their brand objectives and key messaging. It was essential that their technology solutions be presented in an easy to understand way to get maximum exposure at the conference.
Additionally, new activations were developed to engage audiences and expand the recognition and awareness of their brand, firmly positioning them as leaders in digitising healthcare in Saudi Arabia.
“We wanted to showcase digital transformation, advanced analytics and the advancements within our technology. Eventagrate really did a great job and enabled us to have the most advanced experience centre. Working with Eventagrate, their team was always seamless and professional, everything ran smoothly. As you can see our space and stand was never empty..." -Njoud Alturaiki, Marketing Analyst, LEAN
Leap 2023 saw a remarkable turnout, with over 172,000 visitors over four days. The Alt Enter together with the Eventagrate Group, worked meticulously to ensure that each attendee visiting Lean's stand, had the best possible digital experience, with personalized branding installations and activations that reinforced Lean Business' Services presence at the event.
They tailored journeys and activities to each participant, utilizing databases and data repositories to ensure that content was consistently customized.
Alt Enter and the Eventagrate Group and Lean Business Services partnered to develop content that was engaging and accessible to their audience.
They focused on making the content as immersive and educational as possible, utilizing experiential learning to draw conversations. To support this, they employed a multi-sensory approach, with authentic design elements and data visualisation to translate complicated data and make them easier to understand. The combination of visuals and data enabled their audience to take in the content in a more intuitive and enjoyable way.
The immersive content was seamlessly integrated into interactive technology hardware provided by Warehouse of Interactive Machines, offering users a range of digital journeys tailored to their individual needs.
Visitors were presented with a variety of experiential technologies, including digital entrances, interactive touch screens, interactive pillars, interactive floor tiles, an immersive room, an AI-powered centrepiece, a lens object recognition station and a captivating LED wall. These devices enabled users to experience and explore the content to a much deeper level, allowing them to be fully engaged in the experience.
By combining cutting-edge technology with engaging content, the event was able to captivate its audience and provide an unforgettable, immersive experience.
This digital entrance was designed to visually display Lean Business Services key messaging and branding to showcase ever changing data, positioning healthcare technology innovation as data-driven and rapidly changing. The content was creatively displayed on large LED screens creating an immersive tunnel effect.
This was a large 4.5 x 4.5 meter interactive touch screen which displayed data visualisation and was integrated with Lean Business Services Machine Learning Technology. This was used to display interactive, personalised healthcare data based on unique interactions displaying demographics and unique healthcare scores.
There was no hiding behind this technology! These 65 inch, interactive pillars allowed for the analysis of the users' health information by scanning the user and providing a simulated analysis on health statistics and allowing users to select outcomes of a patient journey.
Visitors needed to step up their game to use this technology! Users stepped on floor tiles as part of an interactive fitness challenge application which counted steps within a time frame to ascertain the users fitness level. This brought about exhilaration and positive brand sentiment, a very popular installation among visitors.
Users could interactive with data within the immersive room using the touch technology provided.
Users could select regions on the map and drill down into health statistics within specific regions. Dynamic data updates were aesthetically displayed visually on immersive, LED screens which surrounded the activated technology piece. This enhanced the user experience, enveloping them in multi-sensory content. It was important to consider the sensitivity of data when constructing this project.
Depending on the project’s needs, the client could choose to display actual data or dummy data. Actual data can be used to show accurate information, while dummy data can be used to prototype and test a project without exposing sensitive information.
This was the central feature which drew users to interact with a face scanning application. It took on a 5D look and feel which leveraged visual displays based on user data. Users were asked to input their height, weight, gender and date of birth.
In addition, a face scan took place which captured heart rate, respiratory rate, oxygen saturation, systolic BP, diastolic BP. Users were also asked a range of family history questions. Based on their input, the technology predicted conditions and health outcomes.
Users could interact with specific educational healthcare information by placing the Lean branded objects on specific content categories. Each placement of the object would activate a display of information relevant to that request. Here users could interact with touchpoints from a real life cycle example.
This large LED wall brought interactive presentation content to life immersively, allowing for beautifully displayed, summarized data to be displayed visually. Visitors were immersed in presentation content which took them on an educational journey through healthcare technology.
This interactive technology piece mimicked users' movements and determined personal mobility behind the users' shoulders by assessing a range of movements. This data was inputted into the application in real-time allowing for data-driven visuals and prompt assessment demonstration. It was just used to convey to users what the type of technology can assess, it was not a diagnostic tool.
Lean Business Services sought the expertise of Alt Enter and the Eventagrate Group to create interactive journeys featuring customised, cutting-edge interactive content and technology. Their goal was to enhance awareness around Lean as a brand in showcasing the digital aspect of the healthcare solutions while maintaining the human element.
To achieve this, they wanted to develop a digital experience incorporating the latest technology that aligned with their brand objectives and key messaging. It was essential that their technology solutions be presented in an easy to understand way to get maximum exposure at the conference.
Additionally, new activations were developed to engage audiences and expand the recognition and awareness of their brand, firmly positioning them as leaders in digitising healthcare in Saudi Arabia.
“We wanted to showcase digital transformation, advanced analytics and the advancements within our technology. Eventagrate really did a great job and enabled us to have the most advanced experience centre. Working with Eventagrate, their team was always seamless and professional, everything ran smoothly. As you can see our space and stand was never empty..." -Njoud Alturaiki, Marketing Analyst, LEAN
Leap 2023 saw a remarkable turnout, with over 172,000 visitors over four days. The Alt Enter together with the Eventagrate Group, worked meticulously to ensure that each attendee visiting Lean's stand, had the best possible digital experience, with personalized branding installations and activations that reinforced Lean Business' Services presence at the event.
They tailored journeys and activities to each participant, utilizing databases and data repositories to ensure that content was consistently customized.
Alt Enter and the Eventagrate Group and Lean Business Services partnered to develop content that was engaging and accessible to their audience.
They focused on making the content as immersive and educational as possible, utilizing experiential learning to draw conversations. To support this, they employed a multi-sensory approach, with authentic design elements and data visualisation to translate complicated data and make them easier to understand. The combination of visuals and data enabled their audience to take in the content in a more intuitive and enjoyable way.
The immersive content was seamlessly integrated into interactive technology hardware provided by Warehouse of Interactive Machines, offering users a range of digital journeys tailored to their individual needs.
Visitors were presented with a variety of experiential technologies, including digital entrances, interactive touch screens, interactive pillars, interactive floor tiles, an immersive room, an AI-powered centrepiece, a lens object recognition station and a captivating LED wall. These devices enabled users to experience and explore the content to a much deeper level, allowing them to be fully engaged in the experience.
By combining cutting-edge technology with engaging content, the event was able to captivate its audience and provide an unforgettable, immersive experience.
This digital entrance was designed to visually display Lean Business Services key messaging and branding to showcase ever changing data, positioning healthcare technology innovation as data-driven and rapidly changing. The content was creatively displayed on large LED screens creating an immersive tunnel effect.
This was a large 4.5 x 4.5 meter interactive touch screen which displayed data visualisation and was integrated with Lean Business Services Machine Learning Technology. This was used to display interactive, personalised healthcare data based on unique interactions displaying demographics and unique healthcare scores.
There was no hiding behind this technology! These 65 inch, interactive pillars allowed for the analysis of the users' health information by scanning the user and providing a simulated analysis on health statistics and allowing users to select outcomes of a patient journey.
Visitors needed to step up their game to use this technology! Users stepped on floor tiles as part of an interactive fitness challenge application which counted steps within a time frame to ascertain the users fitness level. This brought about exhilaration and positive brand sentiment, a very popular installation among visitors.
Users could interactive with data within the immersive room using the touch technology provided.
Users could select regions on the map and drill down into health statistics within specific regions. Dynamic data updates were aesthetically displayed visually on immersive, LED screens which surrounded the activated technology piece. This enhanced the user experience, enveloping them in multi-sensory content. It was important to consider the sensitivity of data when constructing this project.
Depending on the project’s needs, the client could choose to display actual data or dummy data. Actual data can be used to show accurate information, while dummy data can be used to prototype and test a project without exposing sensitive information.
This was the central feature which drew users to interact with a face scanning application. It took on a 5D look and feel which leveraged visual displays based on user data. Users were asked to input their height, weight, gender and date of birth.
In addition, a face scan took place which captured heart rate, respiratory rate, oxygen saturation, systolic BP, diastolic BP. Users were also asked a range of family history questions. Based on their input, the technology predicted conditions and health outcomes.
Users could interact with specific educational healthcare information by placing the Lean branded objects on specific content categories. Each placement of the object would activate a display of information relevant to that request. Here users could interact with touchpoints from a real life cycle example.
This large LED wall brought interactive presentation content to life immersively, allowing for beautifully displayed, summarized data to be displayed visually. Visitors were immersed in presentation content which took them on an educational journey through healthcare technology.
This interactive technology piece mimicked users' movements and determined personal mobility behind the users' shoulders by assessing a range of movements. This data was inputted into the application in real-time allowing for data-driven visuals and prompt assessment demonstration. It was just used to convey to users what the type of technology can assess, it was not a diagnostic tool.
